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What Were They Thinking? |
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To view the Standalone version, you require the installation of the small file size DNL Reader. To get the DNL Reader, click the "Get DNL Reader" button. |
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Downloads: |
201 |
File Size: |
2 MB |
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Publisher: |
Random House |
Limitations: |
Free Preview, $ to buy |
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Date Uploaded: |
Wednesday, July 20, 2011 |
License: |
USD $ |
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PUBLISHER: |
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To view the Standalone version, you require the installation of the small file size DNL Reader. To get the DNL Reader, click the "Get DNL Reader" button:
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Random House |
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EBROCHURE DESCRIPTION: |
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Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.
In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to:
Steer clear of the number one killer of new products (page 129)
Develop a marketing campaign based on a "Significant Point of Difference" (page 183)
Take advantage of eight "Hot Buttons for Success in the Millennium" (page 101)
Keep out of the "Buy-This-If-You're-a-Loser School of Marketing" (page 28)
Combat "Corporate Alzheimer's" (page 4)
and much more !
From the Trade Paperback edition. |
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PUBLISHER'S WEB SITE: |
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Random House
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Random House, Inc. is the world's largest English-language general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world.
Random House, Inc. assumed its current form with its acquisition by Bertelsmann in 1998, which brought together the imprints of the former Random House, Inc. with those of the former Bantam Doubleday Dell. Random House, Inc.'s publishing groups include, the Bantam Dell Publishing Group, the Crown Publishing Group, the Doubleday Broadway Publishing Group, the Knopf Publishing Group, the Random House Audio Publishing Group, Random House Children's Books, the Random House Diversified Publishing Group, the Random House Information Group, the Random House Publishing Group, and Random House Ventures.
Together, these groups and their imprints publish fiction and nonfiction, both original and reprints, by some of the foremost and most popular writers of our time. They appear in a full range of formats - including hardcover, trade paperback, mass market paperback, audio, electronic, and digital, for the widest possible readership from adults to young adults and children.
The reach of Random House, Inc. is global, with subsidiaries and affiliated companies in Canada, the United Kingdom, Australia, New Zealand, and South Africa. Through Random House International, the books published by the imprints of Random House, Inc. are sold in virtually every country in the world.
Random House has long been committed to publishing the best literature by writers both in the United States and abroad. In addition to their commercial success, books published by Random House, Inc. have won more major awards than those published by any other company - including the Nobel Prize, the Pulitzer Prize, the National Book Award, and the National Book Critics Circle Award. |
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AUTHOR: |
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Robert McMath |
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RELATED: |
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robert mcmath ebook book buy ebooks books e-books dnl ebook dnl ebooks dnl books dnl format download free preview business economics marketing general random house digital inc. crown publishing group |
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